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Are you rockin Facebook as a tool of your business? If not, you should be. Facebook CEO Mark Zuckerberg emphasized the importance of giving the world the “best personalized newspaper in the world.”
“We want to give everyone in the world the best personalized newspaper in the world.“-Mark Zuckerberg (click to Tweet)
Although (as a virtual assistant) the costant changes within FB gives me a bloomin headache, I am also excited to see what Facebook has up it’s sleeve next.
There’s been a slew of positive changes on this platform (like allowing users to conduct contests and removing the ban of having links and contact info on Cover Photos) and the main motive for the new changes was that Facebook is reporting that 50% of Facebook’s News Feed content today is photos and visual content. This did not surprise me since I already knew that bold vibrant images were a sure-fire way to get engagement in the form of comments, Likes, and shares, but I was surprised the percentage was that high.
Photos generate 53% more likes than the average post and 104% more comments than the average post.”-Hubspot (click to Tweet)
After several days of reading up on the new improvements like Graph Search and Following Feed, I came across a SUPER good article from Hubspot called “8 Ways Your Content Strategy Should Change With the New Facebook News Feed“
Here’s some takeaways :
*Integrate Your Facebook & Pinterest Strategy-98% ofpeople surveyed with a Pinterest account said they also have a Facebook and/or Twitter account. By using Pinterest in tandem with the Facebook Pinterest app, you can use the enhanced appearance of Pinterest images in News Feeds to direct people to your Pinterest Page.”-Hubspot (21% of people surveyed have purchased an item after seeing it on Pinterest)
*Keep your copy short: The days of people posting long lengthy stories on Facebook are fading away. People want brief, nuggets of information. I always say, if you feel that passionate about something, start a blog. The Facebook gurus used to say “keep your updates under 80 words”….honestly, I swear it’s more like 20 and under now.
There oodles of “tricks and tips” that can be used to stay on top of the best practices of Facebook. I will try to keep reporting them here, but your best bet is to sign up for my FREE 6 week series Quickie Ninja Tips for Facebook. Just pop your email addy in below and start getting these effective tips right in your inbox!