Facebook is boasting over 1 billion users as of 2013.
Basically, if it was a country, it would be the 3rd largest in the world.
And what else goes along with being one of the best social media platforms in the world? CHANGES. Lots and lots of changes.
The newest (and most recent) Facebook change is the implementation of Graph Search, which honestly is a relief. Facebook’s past search options sucked and made finding pages or people tedious. Graph Search was created to allow a deeper level of social search so users can find people, places, photos and things based on their location, dates, interests, etc. The real potential of Graph Search seems to be its intelligent sorting of results based on “social questions” like “movies my friends like” or “best Chinese restaurant in Brainerd.”
It also speeds up regular searches as well. Start typing your question/search in the new Graph Search box and it intuitively starts offering you options based on who you are connected with.
Bottom line; Graph Search is designed to take a precise query and deliver an answer.
How this affects you if you are a business:
- This would be the time to beef up your “About” section in your Facebook Business Page information. Fill out as much info as possible and utilize as many descriptive keywords that describe your product, business, or industry as well. (Look for Edit Page at the top of your Facebook Business Page, then click Update Info)
- Make sure your address, state and zip code are present since those of some of the things Facebook will pull from if someone is searching by locations.
- If you don’t have a “vanity url” yet, get one. Basically this means instead of this for a Facebook Business Page Address: https://www.facebook.com/bataxi?sid=0.7213923737274096, you would have THIS: https://www.facebook.com/LakesAreaMomSquad
- Fill in the Subcategory section if that option is offered to you.
- If you are a restaurant, Facebook now will give you the option (within your Update Info) to show what types of food you sell which will further increase your chances in showing up in a location-specific search like “pizza places in Brainerd.”
All changes and complaining aside, Facebook still remains a very valuable way to get YOUR information in front of YOUR ideal client. Marketing 101: go where your ideal customer is, and for the most part, they are on Facebook.