business tips, Momprenuer Tips, Moms on the Move

Moms on The Move- Kathleen Krueger "Crafter of Words"

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The Mom Squad Marketing blog has done the Sunday Spotlight feature for quite some time now and I just think it’s time for a change! In case you were wondering-MSM has always been “all about” supporting local moms/women in business. We have such kick-butt awesome women in our community; I want to tap back into that magic.

SO, with that in mind, I want to start off our new Moms on the Move feature with fellow freelance-writer-buddy, and writing dynamo Kathleen Krueger. I wanted Kathleen to share a little about her life, her thriving writing business, and what it’s like to write for living.

Kathleen’s Story: 
I am a full time freelance writer. 
I don’t have a business name, but my tagline is  ‘Crafter of Words.’ I write articles for a variety of lifestyle magazines including HerLife in South Florida  and Kansas City, Prime Magazine, Upscale Living Magazine and, of course, our own Her Voice, here in Brainerd, MN. 
I also provide copywriting services to several website designers, writing the website content for their clients. I also write blog articles for many different types of businesses, though the construction trades are my main specialties. Press releases, sales letters, short ebooks and online articles of a wide variety make up the rest of my writing services.
I began working at building my own freelance business in the spring of 2010 while I was still employed full time as an accountant for a small architect firm. In November, the hours for my accounting position were cut back to part time, which allowed me to spend more time pursuing freelance writing opportunities. In February of 2011, I had a few regular clients who were able to provide me with enough work to replace my salary at work and I left my job and have been self-employed ever since.

I am getting close to reaching my two-year anniversary of self-employment and I am still loving every minute of it! I love the fact that I get to communicate people’s stories for them. This is especially true in my magazine articles, but I feel the same way about writing the website content for a business or their blog articles. Business owners are passionate about their businesses. I get to hear their stories and then paint their passion into words that communicate it in a way that will capture the attention of their customers. I’ve learned so much and been introduced to so many great people around the country and across the globe through what I do. It’s really amazing! When I write an article and the person who is the subject of the article writes back and says: I love it!  Those words mean more to me than anything an editor could ever say.

I’ve also enjoyed the flexibility to work from almost anywhere. My husband retired in November of 2012 and I’ve been able to take some trips with him without ‘missing work.’ Have Mac, will travel!

Becky asked me what’s the  #1 piece of advice I would to give to anyone considering starting a business. I would say its don’t underestimate the time commitment involved. Starting and operating a business, even when you’re the only employee, requires a lot of time. You have to bring in the clients, get the work done, take care of the bookwork, get more clients, and keep them all happy.
Then, there’s the “family factor.”  If you’re married, be sure your spouse understands the amount of the time commitment required and that some weeks will require more than others. You’re the business owner; the buck stops with you, even if you’ve hired someone else to do the job for you.

And there will always be struggles. Mine is trying to juggle telephone appointments across multiple time zones and make sure that I connected with the right people at the right time. (A couple of times my wires got crossed. Whoops!) At times I’ve been working with people in London, East Coast, Mountain Time, Pacific and Central Time, all in the same week or even the same day.

But overall 2012 was an amazing year for me.  I plan to have a new website designed that has a more professional look to it and incorporates my blog into the site and clearly lists my services. I also intend to spend more time pursuing new magazine writing opportunities.

I mentioned family earlier and YES, I have a wonderful one. I have been married 37 years to my husband Steve who is retired from Crow Wing County Highway Dept. I have two daughters who are my very best friends, two great son-in-laws and seven grandchildren, ranging in age from 5 to 17 and one more on the way.

Becky also asked me that, if I could “shine the spotlight” on another woman in business, who would it be? 

I pick Krista Soukup of Blue Cottage Agency. She’s created an amazing business as a publicist right here in Brainerd, MN. Through her business she is helping develop the careers of many local writers. She does everything first class and is a great encouragement to all her clients as well. As far as other mentors for me, I would say my former employer, Douglas Kuepers, owner of Kuepers, Inc., would be the one person who has taught me the most about what it takes to develop and grow a successful business. He was a true mentor to all those who had the privilege of being on his team during the early years of building his company. Thanks Douglas!
My life is a great life and a busy one! 
My last piece of advice to freelancers and business owners would be to get Evernote!!! It is my file cabinet, my brain, and my secretary all rolled into one. It is just so easy to use. I particularly like the website clipper tool and the email feature. I wish everyone well in their writing adventures and feel free to connect with me on Facebook. Write on! 


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About Becky Flansburg

Becky Flansburg is freelance writer, blogger and virtual assistant living in Northern Minnesota. A dedicated mom to two beautiful kids, her veteran blog is filled with laughter and love about the joys parenthood. Becky is also committed to helping women realize their work-from-home dreams, enjoy life beyond the cubicle and find clarity in the work/life/family balance. Connect with Becky via her website, Twitter, Facebook and Pinterest