**A year ago I wrote this post and in the past year I have learned sooooo much. SO, it’s time for an “updated version.”**
1. Team up! Tap into the power of Groups. There’s a Facebook Group I belong to called Bloggy Girls Club that is a wealth of support and information. All sorts of Group exist on Facebook so see one out that fits your profession. LinkedIn Groups is another place to connect, learn, and even market. Just make sure you choose your Groups carefully (look for the groups that would be your ideal customer) and take the time to show up, contribute and comment daily (it takes a whole 15 minutes.)
2. Think outside the box. Let me tell you the QR code is one of the most underutilized pieces of FREE marketing out there. I use QuikQr for my QR Codes
Got an iPhone? Yeah, so does half the world. Get a QR and it lead users back to your sales page, your products page, or the About Me page of your website. Place your QR code on things and places where people are likely to have the iPhone out. An example would be napkins at a coffee shop or table tents at an event. Another sweet perk with QR codes is, when put on your business card, potential clients and connections can scan the code and view your website when you are networking at events.
3. Visibility is Key: “The squeaky wheel gets the grease!” Be on the look-out local directories to list your biz in. Offer to write a free article for a local newsletter, magazine, or Chamber of Commerce ezine in exchange for a tagline with your contact info. Teach Community Ed, offer a free how-to report for people to download, or volunteer your time with local agencies. Be visible. Be seen.
4. Be your own Social Media Guru: Know everything you can about Social Media, and WORK IT. Like it or not, Facebook, Pinterest, LinkedIn, and Twitter are tremendous traffic-drivers for blogs and websites. You don’t have to be a Twitter expert to achieve the basics. Just.Do.It. If you know nothing about Social Media…the tsunami of Social Media is HERE. You better learn how to swim.
5. Pay it Forward: Support causes, volunteer, have lunch and share your business advice with someone just starting out. Help people when you can, not for marketing reasons, because it’s the right thing to do. Not get all “woo-woo” on you, but when you give and give generously-it does come back to you.
Need help with any of the above? Below is a list of some of my “gurus” who I turn to for help and resources. Ironically, they all have awesome FREE help for entreprenuers.
Kathy Colcovacio-Twitter Basics
Denise Wakeman-Blogging tutorials