A blog provides two-way communications with your audience. It allows you to share information, video, and images about your product or brand and builds a rapport with customers through comments and conversation. Meanwhile, you are able to publish fresh content and enjoy more visits from search engines. –Manta
Laura Lee Walker: How to Effectively Promote Your Blog Posts
The Blog Maven: What to do When Another Blogger Steals your Photos.
**note: a few of these links and recommendations are affiliate links. Meaning: if you click these links and make a purchase, I get a tiny kickback. Not enough to buy a pony, but at least enough to ask for the fancy creamer in my coffee. 🙂