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As a blogger, I am constantly learning.
One thing has always puzzled and eluded me: “What is the best way to increase subscribers to my blog?”
You probably already know that having great content with compelling headlines, published frequently, will help you increase the number of people who subscribe to your blog.
And there’s a lot more you can do.
You may also know using email in conjunction with your blog is one of the best ways to get people to come back to your blog over and over again. If they love what you’re writing about and it solves their problems, they’ll subscribe to get your updates and return to read your articles. The biggest challenge though, is moving readers to become subscribers.
There are typically two big mistakes bloggers make:
1) They bury the subscription form too low on the blog’s sidebar so few people see it
2) They don’t ASK readers to subscribe
How to correct these two mistakes and increase your subscriber numbers:
- Put the email subscription form at or near the top of your sidebar so it’s visible when the reader lands on your site. If you do nothing else, do this. You want the optin form visible “above the fold” and in a spot where eyes naturally moves to as your reader scans the page.
- Include a call to action with your optin form with a compelling reason to subscribe, like a free gift (see this post for ideas). Merely saying “Join my list” or “Subscribe to get updates” doesn’t cut it. Offer an incentive that’s too good for your reader to ignore.
One of my favorite “blog mentors.” is Denise Wakeman. Maybe it’s her business name; “Blog Squad”…has a nice ring to it doesn’t it? 😉
Denise is a wealth of information and she talks about how you can customize each message and set how many times a visitor sees the “new visitor” message before it switches to the “returning visitors” message.
You can also set the location of the messages: at the top of the post or the bottom. As, Denise Wakeman puts it at the bottom (you can see it in action at DeniseWakeman.com) since she believes readers are more inclined to subscribe once they have read your content and determined it’s valuable enough to show up in their sacred inbox.
There are at least seven ways to optimize your blog to attract more subscribers. If you’d like to learn how to generate more leads and build your list with your blog, I have a special invitation for you.
Denise Wakeman has a great 90-minute live webinar training program on how to optimize your blog to get convert more readers to subscribers. Denise has been blogging since 2004. She truly knows the best ways to leverage a blog to grow a business and I am looking forward to “picking her brain” once again.
Want to join me? Learn more and register HERE.
Denise Wakeman is an Online Visibility Expert and Founder of The Blog Squad. She works with service professionals and small business owners to leverage blogs for their business, as well as strategically use social media tools to boost online visibility to get more traffic, leads, customers and opportunities. Denise writes on two marketing blogs, is a co-author of bestselling books “Success Secrets of Social Media Superstars” and “Trust Your Heart: Transform Your Ideas Into Income.” She frequently speaks at conferences about business blogging and how to gain expert status through social marketing. She has been quoted in the Wall Street Journal, The Huffington Post, Newsday, Canada’s National Post, FastCompany Online, as well as many other online and offline publications. Denise was recently featured in the documentary film, Women in Business 2.0.
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