- Put the email subscription form at or near the top of your sidebar so it’s visible when the reader lands on your site. If you do nothing else, do this. You want the optin form visible “above the fold” and in a spot where eyes naturally moves to as your reader scans the page.
- Include a call to action with your optin form with a compelling reason to subscribe, like a free gift (see this post for ideas). Merely saying “Join my list” or “Subscribe to get updates” doesn’t cut it. Offer an incentive that’s too good for your reader to ignore.
Denise Wakeman is an Online Visibility Expert and Founder of The Blog Squad. She works with service professionals and small business owners to leverage blogs for their business, as well as strategically use social media tools to boost online visibility to get more traffic, leads, customers and opportunities. Denise writes on two marketing blogs, is a co-author of bestselling books “Success Secrets of Social Media Superstars” and “Trust Your Heart: Transform Your Ideas Into Income.” She frequently speaks at conferences about business blogging and how to gain expert status through social marketing. She has been quoted in the Wall Street Journal, The Huffington Post, Newsday, Canada’s National Post, FastCompany Online, as well as many other online and offline publications. Denise was recently featured in the documentary film, Women in Business 2.0.