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Thursday Tutorial: How To Start A Blog

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Wikipedia: A blog (a blend of the term web log) is a type of website or part of a website, a website that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer.

Welcome back to Thursday Tutorial! Hopefully I haven’t lost anyone by boring you to tears with all my “blog talk.” The bottom line is, people are interested. Intrigued. Finally getting curious about blogging. Mama like.

Since I am more at ease yapping my face off on a blog than as a speaker or Community Ed teacher, I thought I’d take my Blogging Basics Class and offer the Cliff Notes version in a series of blog posts over the next few weeks. 

OK, let us BEGIN. So you want to be a blogger? Coolio. Here’s some things to consider to get your started.

The What
A blog is a “web-based log” that allows people to easily self publish, show photography, share links, share something you like or a skill you have.

Why Blog:Why would I want to blog and why do people blog?

  • *It’s rewarding.
  • *It’s fun.
  • *Blogging builds community. It will help you connect with like minded people.
  • *Great way to share your expertise and align yourself as an expert in your field.
  • *Blogging credibility because it allows you to share your knowledge.
  • *If you want to get better at writing, or be a writer, it will help you hone your craft.
  • *Awesome traffic driver to your website.
  • *The Search Engines love fresh content. Blogs are ever-changing and are all about fresh content unlike static websites that rarely change.

Like that idea? OK, now lets’ looks at the next. 

What’s Your Purpose?
Now that you have idea of what blogging can do for you, let’s fine-tune it down. What direction are you heading? Blogging for fun -vs- Blogging for business? Either way you need decide what you hope to achieve (lead generation, drive traffic to your website, hone your writing skills, share your life with friends and family, record a journey) with blogging. What are you trying say? Who are your readers/target market? A ship can’t leave the harbor without a destination.

**Know this before you even begin. Having a focused direction and purpose will help you be more effective, gain more readers, and stick around longer (average life span of a blog is 3 months. People get bored, frustrated, disillusioned, etc and move on.

Pinpoint your direction, focus on a passion, have a purpose. Do you want to talk about Healthy Living? Better School lunches for kids? Real Estate? Marketing? Knowing this niche will help you find and create content for you blog (know what to say).

Ideas; Where do I get ideas for blog posts from?
  • *Write about what you know best. If that is your life, go for it.
  • *Get inspiration from other bloggers and what they are talking about. Don’t copy and paste their words, but take the concept and put your spin on it.
  • *Take your list of “what I am good at” and spend 10 minutes writing down 30 ideas based on those strengths.
  • *The top two topics or themes for blogs theses day; Food and Life. 
  • *Write about something you are knowledgeable in and how that knowledge can help make people’s lives easier.

Readers: How do I find readers?
  • *Spend some time commenting on other blogs. The unwritten rule in the blog world is “you comment on mine, I’ll comment on yours.” Be seen on other blogs engaging, reading, and commenting.
  • *Join Forums & Communities: There are some amazing blogger communities out there. Dive in, join groups,  and get to know your peers. My two favorites are SITS and Blog Frog.
Guest post: Be a guest blogger on someone else’s blog. It’s a great way to expose your own blog to a whole new readership.

Offer Contests/giveaways: Contest and giveaway are a great way to generate traffic and gain visibility. Join forces with someone who offers/makes a product or services. Watch for more in-depth information on this in upcoming Thursday Tutorials. 

Does all of this interest you? Trip your trigger? Overwhelm the crap outta ya? Never fear, more information is near. Check back next Thursday and we will take the next step; Picking Your Blog Platform; WordPress or Blogger.

Becky Flansburg is author and creator of Mom Squad Marketing and owner of LAMS Communications. Becky is a blogger, writer, virtual assistant, and social media junkie. The main goal of Mom Squad Marketing is to shine the spotlight on local moms/women in business and provide info, tips, and ideas to make women entrepreneur’s lives EASIER. You can reach Becky at

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About Becky Flansburg

Becky Flansburg is freelance writer, blogger and virtual assistant living in Northern Minnesota. A dedicated mom to two beautiful kids, her veteran blog is filled with laughter and love about the joys parenthood. Becky is also committed to helping women realize their work-from-home dreams, enjoy life beyond the cubicle and find clarity in the work/life/family balance. Connect with Becky via her website, Twitter, Facebook and Pinterest



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