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Holy mudballs, Batman. There is a TON of Facebook changes coming up the pipe March 30th.
But before you freak and throw in the towel, just know many of these changes are a GOOD THING.
Facebook is very much trying to shift the mindset from Likers to Leads. Meaning; instead of people trying to collect Likers like Beanie Babies, they want people/businesses to focus on quality over quantity. More engagement=more leads=more money for Facebook business Pages.
SO, first let’s tackle the new Facebook Cover Photo. This big, bold, and beautiful area is designed for imagery, not words.
The downside to this would be for all of use who paid good $$ for a big, bold, and beautiful Branding Wall Image (a big sidebar picture) and a Landing Page encouraging people to “like” us, we are screwed.
Yes, Cover Photo is the death of the Landing Page. Yay us.
HOWEVER, the now horizontal Cover Picture can be an incredible tool of business, as long as you stay withing Facebook’s guidelines and criteria.
Facebook Cover Page Guidelines.
Price or purchase information, such as “40% off” or “Only $5! This include references to discounts.
Contact information, such as web address, email, mailing address, etc., or other information intended for your Page’s About section.
References to user elements, such as Like or Share. This includes features like an arrow pointing from the cover photo to any of these features.
- Calls to action of any kind, such as “Get it now” or “Tell your friends” or “Like our Page”.
Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or elude to incentives that people to upload on your cover image to their personal timelines.
There are all sort of FREE cover-photo-sized pic on the web. Go to www.coverphotoed.com or just Google “free Facebook cover photos” to find more.
If you want a custom, more professional look with some text and creativity, contact my buddy Karen Grover at Grover Design, LLC. Karen has worked her magic for me many times over the years and I fully expect she cookin up some beautiful Cover Photo designs as we speak.http://www.groverdesign.com
THERE! See? Not-so-scary, ‘eh? Tune in next week when we tackle the topic of Facebook tab/apps. There’s some super cool things going on with that as well.
p.s Please check out our new Ways To Earn Extra $$ Page!