Howdy all!! Welcome to Mom Squad’s Sunday Spotlight. This is a fun feature we do every Sunday to profile our Mom Squaders. This week we are having a chat with B. from Saraboo Travel Activity Bags for Kids! Coolio!
Hmmm, such a familiar sounding business name. I know I’ve heard it before. Just can’t quite put my finger on it…ANYWHO! In a few sentences, describe your business for us and how in the world did you come up with the idea of Travel Activity Bags for Kids?
Saraboo: Well, this business was born of necessity. I don’t know about you, but my kids do just fine on road trips…for about the first 60 miles. THEN the squirming starts, which leads to other fun things like bickering, seat kicking and “Mom! Sara looked at MEEEEEEEE….. !!! We have a cabin about 200 miles from home. When we built our Love Shack in 2000, we thought it was the cat’s meow. Getting there (3.5 hour drive. 3.25 if no one had to pee) was the highlight of a stressful week. THEN along came the babies. The relaxing trip that was a breeze for two people became not-so-much for a family of 4. Four hours is a long time for little butts on be confined to a car seat. I started experimenting with what activities worked in the car and which didn’t. Then I came across these rockin-cool bags at The Office Shop and a business was born. Funny how sometimes just a product can get your ideas flowing and lead to bigger things.
ME: Are these Activity Bags for kids of all ages?
Saraboo: I mainly cater to the age group of 4-7 because at that age they are still entertained by crayons, coloring pages, books and simple toys. My bags are available on-line or at a variety of local business like Craguns Lodge, The Shante, Totally Kidz, and Holiday Inn Express.
ME: How did you come up with the name Saraboo?
Saraboo: Sara Boo is our youngest daughter. Her nickname since birth has always been “Boo”. Saraboo fit my business perfect, but if you look at the logo, it’s a little boy riding a giraffe. That’s after our oldest Jake. A mom’s gotta keep the peace, ya know?
ME: Where do you see your business in 5 years?
Saraboo. Well, my delusional brain wants to have an on-line sales presence so big it makes Amazon quake in fear, but my rational brain would love to get my bags in more of the major resorts and hotels in the area. I pretty much am all about supporting local businesses.
ME: If there was one main thing you wanted our readers to know about your biz, what would it be?
Saraboo: Well, I create these bags with “crisis management” in mind. Nothing is worse than going down an interstate in heavy traffic and have an angry rugrat in the backseat whining “Mmmoommmm! My toy brrrookkkeee!”. I try to think like a parent and keep my Activity Bags contents entertaining, but simple. Oh yeah, I can customize Travel Activity Bags too. If you have a son who’s into dinosaurs, or a daughter who like Princesses, I can do my bag to customize the bag to fill that need. PLUS, I do it as affordable as possible. A nice, plump Activity Bags runs anywhere from $15-$19.
ME: Name one or two things you’d like our readers to know about YOU personally.
Saraboo: I used to joke with my friends for years that on my 40th birthday I would either get a tattoo or skydive. Instead, I had a baby. Oh yeah, I think the word “moist towelette” is funny and the word “luncheon” annoys me.
ME: If you could put yourself in “time out” where would you place yourself and why?
Saraboo. Time Out? That sounds heavenly. I’m not even sure I’d care where. If there was a quiet, solitary, and had Internet access I’d be all.over.it. And an endless supply of coffee would be awesome too. And a vat of chocolate. Dove Dark please.
ME: Share details of your family/and or hobbies & interests.
Saraboo. Well I have been married a long stinkin time to an exceptionally patient man. We have two awesome kids. Sara is 4.5 years old and 37 pounds of piss and vinegar. She’s also Mommy’s “shopping buddy” (look-out Daddy. She’s already a clothes horse like her Mom) Jake is 7.5 years old and could receive the Mostly Likely To Drive Me Nuts Award…but also has the best hugs in the world. I love my kids like crazy and they are my whole world. Hobbies? I am a hardcore Mommy Blogger and lllovveee to write! And I am a total Social Media fiend. And when I’m not glued to the ‘puter, I’m outside 4-wheeling with the fam.
ME: As a working Mom, what one piece of advice would you like to share with other working Moms?
Saraboo: FAMILY FIRST. A very wise friend told me once, when your kids are little they “need you normal” (thanks Karen). They need to be the center of your Universe, not living on the outskirts of it. Most of what you have to do (work-wise) can wait. That precious game of hide-and-seek, or the request for a story, or even a “will you come watch Scooby Doo with me?” is Priority #1. Do it when they ask, not 20 minutes later when you’ve finished your task. This is very hard balance to find when you are working and trying to grow a business. BUT kids grow up SO fast. The days of snuggling on the couch will be gone before you know it. Savor every moment NOW.
ME: If you could do anything for a living (and money was no object) what would it be?
Saraboo: That’s easy! Mommy Blogger! And write. Write articles, kids books, non-fiction, and blogging my butt off all.day.long. I’d like to teach classes on Social Media and blogging. My brain is always popping with news ideas. OH, the cool things I could achieve if I just had more TIME in a day!!!!
ME: Describe your perfect day for me.
Saraboo. Believe it or not it would still involve getting up at 5 a.m . Seriously. I love getting up that early. It’s so quiet and peaceful. It’s my most productive time of the day. Get a couple hours of writing and reading in before I get the kids up and ready for school. After I get them on their way, and hubby off to work, I head for the gym. Or maybe just a long walk. Back for more writing, blogging, and marketing. Take a break to lunch with friends or mentors. The main thing is..I never have to hurry..I and I have no worries of money. And a nap. That would be my perfect day 🙂
ME: Having to hurry all the time is a huge peeve of mine. Speaking of “peeve”, name one of yours.
Saraboo: I absolutely rage inside every time about some one abuses a child. How can they not know what a precious gift they have? I don’t get it.
ME: If you could have any super power, what would it be and why?
Saraboo: That goes hand-in-hand with the pet peeve above. I would be invisible so I could kick the crap outta the creeps who abuse children and not get arrested. Oops. Did I say that out loud? Note to self: Reinstall filter between brain and mouth.
ME: What’s the best piece of business advice you’ve ever been given?
Saraboo: You can be the best at what you do, but it doesn’t mean a hill-o-beans if no one has heard of you. Be SEEN. Be VISIBLE. Make NOISE”. Connect with people and be sincere about it.
ME: Dang, that’s GOOD. Do you have a website? Are you on Facebook?
Saraboo: YUP Sara Boo Travel Activity Bags for Kids! and YUP, I’m on Facebook. I think I have a whole three Likers. Please “Like” me to keep the feelings of inadequacy at bay. 😉
ME: Anything you’d like add?
Saraboo: The Holiday travel season is coming. Keep my Activity Bags in mind for any road trips you plan to take. I have seen parents spend unspeakable amounts of money at gas stations on crap to “keep the kids quiet”. With my Bags not only will they be occupied, you’ll have quality items you can reuse over again. Including the cool zippered, mesh reinforced bag I use! Pop by my website and take a peek. I do free local drop-offs too (Brainerd Lakes Area).