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Mark Fyten is a local businessman and buddy who not only provides a great service with Your Advocate Promotions, he also has a REALLY good monthly newsletter. Mark’s a savvy guy, and I always find some very good info in his newsletter and blog. Recently I found this in his News and Notes On-line Newsletter:
For What It Is Worth: Women, Marketing, & Money
Women are controlling the use of more money than at any point in U.S. history. Some interesting statistics:
Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. – MassMutual Financial Group, 2007
Over the next decade, women will control two-thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York
Marti Barletta, author of Marketing to Women, documented the following trends regarding women in the consumer marketplace:
Women influence 95% of all purchases and control 80% of all household spending.
Buying the “small stuff” has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well-nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. What many marketers haven’t caught onto yet, though, is that women’s spending power now extends far beyond shoelaces and shirts.
In the past, the big-ticket items like cars, insurance policies, and major appliances were historically bought by – and therefore marketed to – men. Things have changed! Nowadays, women need their own cars, their own computers, their own cell phones, and their own investment accounts – among many other new big-ticket items – and so manufacturers are facing a whole new market.
So it’s clear that women are gaining ground in controlling consumer purchases, and savvy marketers are taking note. – Marsha Friedman of EMSI Public Relations
And THAT is one of the main reasons the Mom Squad does what it does. We want to harness the power and influence of our Lakes Area Moms/Women. We are women, doing business with other women. And keeping our dollars local at the same time.
Lakes Area Mom Squad continues to grow and gain momentum. We would to put all goofiness aside for a moment and say “thank you!”. Thanks to all of our friends, fans, participants, and supporters. We are all in this adventure called life together..let’s “Be Great” NOW.
Edition 5 of our Coupon Packs will be out by end of July and it is shaping up to be our best one yet! Please watch for details and updates on this blog or find us on Facebook.
If you would like to subscribe to Marks’ News & Notes Online Newsletter, shoot him an email a firstname.lastname@example.org